Case Study: PowToon achieves 68% higher conversions and 58% more revenue with Oracle Responsys (Oracle)

Oracle Responsys delivers winning formula for animation software PowToon

PowToon, a user-friendly platform for creating short animated videos with more than 13 million users, faced high early-stage cart abandonment: nearly half of abandonment events came from new users in their first week. The team needed real-time, user-level visibility and a way to recapture abandoned purchases without cannibalizing sales.

Using Oracle Responsys, PowToon captured real-time abandonment events, generated unique links back to the exact abandoned purchase page, and issued auto-generated coupon offers while running a 50% A/B control. Over two months the program lifted conversions by 68% for messaged users (387% for those who opened the messages), produced a click-through rate 77% above benchmark, and increased revenue by 58% when serving the exact purchase page.

PowToon

Ofir Platner

Head of Online Marketing Operations & Analytics