Case Study: Cisco achieves higher partner engagement with Oracle Eloqua Marketing Automation

Oracle Marketing powers an exceptional partner experience for Cisco

Cisco needed a better way to communicate with its vast partner ecosystem of more than 60,000 companies without overwhelming them with emails. As the company shifted from one-off email outreach to its Cisco Partner News Hub model, it chose Oracle Eloqua Marketing Automation and Oracle Marketing to help deliver more relevant, role-based partner information and support an always-on partner experience.

Oracle Eloqua served as the orchestration engine for Cisco’s Partner News Hub, enabling advanced segmentation, subscription options, and automated email campaigns tied to personalized content on the hub. The results were strong: engagement and subscription rates surged, email volume dropped 34%, interaction levels rose 42%, page views increased 46%, time spent on assets grew 52%, and more than 19.5% of subscribers became unique clickers, showing Cisco and Oracle delivered a highly effective partner communications model.

Cisco

JoAnn Tillman

Partner Omnichannel Strategy Lead