Case Study: The Vermont Country Store achieves 60% online sales growth and safe operations during the pandemic with Oracle Commerce and Marketing

Oracle helps The Vermont Country Store thrive during the pandemic

The Vermont Country Store, a mail-order and retail business known for its nostalgic shopping experience, closed its brick-and-mortar locations during the COVID-19 pandemic but saw online sales surge—rising 60% from April to November 2020. Faced with extreme seasonal demand during the holiday rush and the need to protect staff, leadership capped phone and online orders and limited seasonal hiring to maintain social distancing while preserving customer service levels.

Using Oracle Commerce and Oracle Responsys, the company delivered a rich, scalable ecommerce experience and targeted customer messaging to promote available inventory and manage demand. The approach let them meet service expectations with fewer seasonal workers, keep employees safe (no staff fell ill), and maintain strong sales through online, catalog, and call-center channels—resulting in an “extraordinarily good” year despite pandemic constraints.

The Vermont Country Store

Jim Hall

President and CEO