Case Study: Panasonic Toughbook boosts pipeline quality and market leadership with Oracle Cloud CX

Oracle Cloud helps Panasonic Toughbooks dominate

Panasonic Business’ Toughbook division, a leader in Europe’s rugged notebook and tablet market, faced growing pressure from cheaper consumer devices modified with aftermarket rugged accessories. To defend and grow its customer base the company needed more than awareness campaigns—it needed an integrated marketing, sales and service platform and a consolidation of four fragmented CRM systems across eight countries and 12 languages.

Panasonic implemented Oracle Cloud CX (Sales, Marketing/Eloqua, Service and Partner Relationship Management) to centralize data, use lead‑scoring and prospect heat maps, share customer profiles and give partners on‑demand training via Toughbook University. The result: clearer pipeline visibility, a 50% lift in marketing‑assisted sales, a shift toward more new‑account wins, faster partner certification and better service insights (device damage and warranty status) that help target and convert prospects more effectively.

Panasonic

Kevin Jones

Managing Director