Case Study: The Kraft Heinz Company achieves faster decisions and a single source of truth with Oracle Cloud EPM

Oracle Cloud EPM helps Kraft Heinz master big market shifts

Kraft Heinz, one of the world’s largest food and beverage companies, needed faster, clearer financial insights after its 2015 merger. The finance team was operating with ten decentralized tools and lacked visibility into trade promotions, marketing ROI, and product-level profitability, making it hard to respond quickly to changing market dynamics.

By implementing Oracle Cloud EPM Planning and integrating it with SAP ERP, Kraft Heinz established a single source of truth and standardized planning and reporting processes. The solution delivered faster forecasts and deeper cost and profitability analysis, enabling better decisions to increase revenue, reduce plant and industrial costs, and drive innovation.

The Kraft Heinz Company

Frank Tagoe

Senior Manager of IT Finance