Case Study: Patterson Companies achieves faster, scalable advertising analytics and self-service visualizations with Oracle Analytics on Oracle Cloud

Oracle Cloud delivers insight for Patterson Advertising Reports

Patterson Advertising Reports monitors more than 475 magazines and hundreds of online newsletters to track industry spending and help advertisers compare expenditures and market share. The company’s data-heavy business outgrew Excel pivot-table workflows, creating slow, manual preparation and limiting clients’ ability to analyze large, multiyear datasets or access insights directly.

By moving to Oracle Analytics on Oracle Cloud Infrastructure—with implementation support from Sensa Analytics—Patterson delivered dynamic, cloud-based dashboards, year-over-year and spatial visualizations, and augmented analytics for self-service exploration. The result: faster, richer insights, the ability to integrate new datasets and spin up cloud databases in under 15 minutes, and markedly improved client access to actionable advertising intelligence.

Patterson Companies

Kari Patterson Mitchell

President