Case Study: Tivoli Gardens achieves 41% e‑commerce sales increase with Oracle Marketing Cloud

Omni-Channel Customer Experience Helps Tivoli Gardens Boost Sales 41%

Tivoli Gardens, Denmark’s 170-year-old, number-one tourist attraction, faced a fragmented IT and marketing landscape that left customer data siloed and prevented targeted, cross-channel engagement. Marketing teams couldn’t turn season-pass swipes or web behavior into personalized offers, limiting e-commerce performance and making it hard to measure campaign effectiveness.

Working with Magnetix and Oracle Marketing Cloud, Tivoli built a unified omni-channel platform—integrating CMS, park systems, a data warehouse, marketing automation, a revamped personalized website, mobile apps, location-aware messaging, and self-service kiosks—to deliver consistent, context-aware experiences. The initiative drove a 41% increase in e-commerce sales, a 44% rise in self-service revenue, and boosted web engagement to 4.4 million visits in one year, with improved cross-channel customer targeting and upsell opportunities.

Tivoli Gardens

Thomas Erichsen

Head of Marketing