Case Study: Oi Participações cuts recruitment costs 30% and boosts hiring efficiency with Oracle HCM Cloud

Oi Participações Makes Recruitment and Talent Management More Efficient, Reduces Hiring Costs by 30% with HCM Cloud Solution

Oi Participações, the largest telecommunications provider in Brazil and South America with about 74.5 million customers and a nationwide footprint, faced a costly, manual hiring process for its large call-center operations—handling 180 million interactions a year. The company processed more than 5,000 paper resumes monthly, needed to hire at scale (around 1,000 new staff monthly), improve performance management and talent visibility, and reduce HR/IT costs to stay competitive.

By deploying Oracle Cloud HCM, Oi automated online applications, pre‑screening, interview scheduling and analytics, and built a searchable talent pool with social integrations and job alerts. The modernization boosted hiring efficiency, raised the interview-to-hire rate from 15% to 75%, increased monthly hires fivefold, cut recruitment costs by 30%, and reduced recruiters from 142 to 72—delivering faster, more data-driven talent decisions for its call centers.

Oi Participações

João Pedro Cavalcanti Sant’Anna

CRM Director