Case Study: Nico International achieves a 30% increase in sales engineer productivity with Oracle Sales Cloud and Oracle Fusion Transactional Business Intelligence (Oracle)

Nico International Increases Sales Engineer Productivity by 30% with a Single Source of Customer and Sales Information in the Cloud

Nico International, a Dubai-based marine and industrial engineering firm with more than 40 years’ experience, faced fragmented sales and customer data (spreadsheets and email), inconsistent opportunity lifecycle management, limited mobile access for sales engineers, and a need for structured forecasting and clear sales analytics to improve competitiveness across a broad services portfolio.

Working with Oracle partner Evosys, Nico implemented Oracle Sales Cloud and Oracle Fusion Transactional Business Intelligence (customized and migrated in seven weeks) to create a single source of truth, automate follow-ups and workflows, provide anytime read/write access, and deliver interactive dashboards and data-driven forecasting. The deployment boosted sales engineer productivity by about 30%, generated nearly 700 quotes per month, improved pipeline visibility and decision-making, and increased forecasting and sales-performance accuracy.

Nico International

Vinod Nambiar

Financial Controller