Case Study: Newman University achieves rapid, seamless marketing automation deployment with Oracle's Accelerated Buying Experience

Newman University Finds Oracle’s Accelerated Buying Experience Quick, Intuitive, Simple, and Smooth

Newman University, a Wichita-based institution, needed a modern marketing automation platform to deliver personalized consumer marketing and accelerate its move to the cloud under a tight timeframe. After evaluating vendors, the university selected Oracle to meet its high expectations for functionality and speed.

Using Oracle Marketing Cloud and the Oracle Accelerated Buying Experience, Oracle collaborated with Newman to identify the right solution and streamline procurement. The buying process was quick, intuitive and smooth, and the university completed the transaction in only a few days.

Newman University

Clark Schafer

Director of Marketing and University Relations