Case Study: National Pen Company achieves 3x higher email open rates and reduces costs and time with Oracle Marketing Cloud

National Pen Company Reduces Costs and Time Spent with Lifecycle Marketing

National Pen Company, a factory-direct provider of customized promotional products, relies heavily on direct mail—often sending a free personalized pen—to drive sales. Replicating that tactile, personalized experience online was difficult, and the company's previous email provider made list segmentation a slow, manual process that could take weeks, hampering personalization and automation efforts.

After adopting Oracle Marketing Cloud for cross-channel, automated marketing, National Pen can segment lists on the fly and launched three automated email programs in three months. The change saved $21,000 in consulting fees, generated about $15,000 in new revenue within 12 weeks, and produced welcome and first-time buyer open rates more than three times the company average, while reducing reliance on costly direct-mail packs and enabling plans to boost email revenue further.

National Pen Company

Claudia Lugmair

Online Marketing Manager