Case Study: National Pen Company achieves 25% annual growth and hyper-personalized ecommerce with Oracle Marketing Cloud

National Pen Company Launches Ecommerce, Grows Business 25% Annually for Last Five Years, and Maintains Extreme Personalization with Cloud Solutions

National Pen Company, founded in 1966, is a global provider of personalized promotional products to more than one million small and medium businesses. Facing the challenge of preserving its signature one‑to‑one personalization while expanding ecommerce and scaling internationally, the company needed faster, automated segmentation and multi‑channel campaign capabilities that marketing teams could manage without heavy IT support.

By deploying Oracle Marketing Cloud (including Responsys), Oracle Commerce Cloud, and Oracle E‑Business Suite, National Pen automated segmentation, launched personalized web and email programs, integrated analytics for ROI modeling, and sped international rollouts. The results include a robust ecommerce channel (about 20% year‑over‑year growth), company growth of roughly 25% annually over five years, 40% more customers year‑to‑date versus 2014, automated campaigns that generated additional revenue and three‑times‑higher open rates for first‑time buyer programs, faster time‑to‑market, and cost savings such as $21,000 in consulting fees.

National Pen Company

Dave Thompson

Chief Executive Officer