Case Study: Mutua Madrid Open achieves enhanced spectator experience with Oracle Cloud Platform AI chatbot

Mutua Madrid Open enriches the spectator experience with Oracle Cloud Platform

Mutua Madrid Open, a progressive ATP/WTA tournament founded in 2002, set out to stay at the forefront of fan experience by delivering real-time, reliable information on players, scores, access points, services and ticketing without risking service interruptions. The challenge was to modernize spectator communication while maintaining its reputation for innovation and a seamless event experience.

Working with Oracle and using Oracle Cloud Platform (Oracle Mobile Hub), the tournament launched an AI-powered chatbot called MatchBot to provide live, corroborated updates to fans. The solution improved the spectator experience, demonstrated Mutua Madrid Open’s tech leadership, and ran reliably thanks to Oracle’s ongoing expertise and support.

Mutua Madrid Open

Gerard Tsobanian

Chief Executive Officer