Case Study: Movember Foundation boosts donations and marketing efficiency with Oracle CX Marketing

Movember funds cancer research with Oracle Cloud

Movember, the Melbourne‑born nonprofit that funds men’s cancer research, recruits millions of participants each year to grow mustaches and run local events to raise donations. With roughly 5 million fundraisers and nearly $1 billion raised to date, marketing to supporters across 21 countries and dozens of languages overwhelmed a three‑person email team—each campaign required 39 different email versions, creating a major efficiency and personalization challenge.

Movember adopted Oracle CX Marketing (part of Oracle Cloud CX and Oracle Eloqua) to create highly personalized campaigns at scale. A single intelligent template now saves hundreds of work hours and drove strong outcomes: the first campaign delivered a 40% increase in re‑committed participants and a 48% rise in donations from email, and the 2018 effort raised more than AU$100 million globally (nearly one‑fifth from the US), while also strengthening partnerships with regional cancer foundations and researchers.

Movember Foundation

Paige McCallum

Email Marketing Manager