Case Study: Mountain View achieves 5% higher direct sales with Oracle Eloqua

Mountain View increases direct sales by 5% using Oracle Eloqua

Mountain View, a divisions-based company with six brands and multiple product lines, struggled to keep a single view of customer interactions across sales and marketing. The company needed better lead qualification and audience segmentation to help sales focus on the most promising opportunities, and turned to Oracle Eloqua for support.

Oracle implemented Oracle Eloqua to give Mountain View a complete view of customer data, improve control over interactions, and better filter and segment audiences using insights from Oracle Siebel CRM. As a result, Mountain View increased direct sales by 5% and gained more effective alignment between marketing outreach and sales efforts.

Mountain View

Tamer Hamed

Group Chief Information Officer