Case Study: MoneySuperMarket achieves a 33% increase in attributed revenue with Oracle Marketing Cloud

MoneySuperMarket Achieves an Immediate Increase in ROAS

MoneySuperMarket, a large consumer comparison site, had extensive offline, online and search-data about its audience but struggled to turn those insights into regular, actionable marketing. The company needed faster, more effective ways to unify and act on audience intelligence to improve digital targeting and campaign performance.

By launching data management in Oracle Marketing Cloud, MoneySuperMarket built a custom classification of more than 2,000 targeting attributes, created dynamic audience segments, and pushed them into real-time display targeting and retargeting while using conversion data for a closed-loop feedback and analytics. The solution delivered immediate results, driving a 33% increase in attributed revenue versus spend and improving audience management and site performance.

MoneySuperMarket

Darren Bentley

Head of Performance Media