Case Study: MoneyFarm achieves 30% increase in customer investments with Oracle Marketing Cloud (Eloqua & DMP)

MoneyFarm Transforms Customer Communications With Solutions Suite

MoneyFarm, a leading European online investment advisor with offices in London, Milan and Cagliari, needed to scale its marketing to build the brand and customer base while keeping communications personal and trustworthy. The small marketing team struggled with manual segmentation and inconsistent lead tracking, so MoneyFarm sought an intelligent automation solution to deliver personalized outreach across multiple touchpoints.

Working with Oracle Marketing Cloud, MoneyFarm implemented Oracle Eloqua and Oracle DMP to create recipient personas, consolidate digital behavior data, and automate targeted email and display campaigns. The result: personalized promotions drove a 30% increase in customer investments (versus 10% previously), email open and click-through rates rose ~20%, cost-per-acquisition fell 15%, and marketing and sales gained a unified lead-scoring model for higher-quality pipeline opportunities.

MoneyFarm

Stefano Giudici

Data & Integrations Product Manager