Case Study: Molex achieves 380% pipeline growth with Oracle Marketing Cloud

Molex Manufactures Success with Multimode Lead Scoring

Molex, a global manufacturer of more than 100,000 interconnect products, was hampered by a one-size-fits-all lead management approach: sales stakeholders in four regions, varied channel partners and different industry needs produced inconsistent definitions of marketing-qualified leads (MQLs), and the company needed region- and channel-specific scoring models that remained simple to implement.

By adopting multimode dynamic lead scoring with Oracle Marketing Cloud and the SiriusDecisions Demand Waterfall, Molex built region- and channel-tailored scoring, audited drop-offs and standardized point values. The result was a 380% increase in pipeline, a 93% quarter-over-quarter rise in MQLs, a 12% lift in MQL→TQL conversion, an 80% improvement in TQL→SAL conversion, and channel gains of 66% more MQLs with a 41% MQL→SAL conversion.

Molex

Don Gushurst

Director, Marketing Operation Services