Case Study: Mobovida achieves 300% ROI and 100% revenue growth with Oracle Marketing Cloud

Mobovida Scales Customer Email Program and Increases ROI

Mobovida, the owner of CellularOutfitter.com and a leading online mobile device accessories retailer, faced below‑industry email revenue driven by an unusually small, under‑personalized email list. The company needed to scale its email program, increase customer lifetime value, and reduce overall marketing costs.

Using Oracle Marketing Cloud, Mobovida built about 125 targeted segments, an in‑house customer scoring model, personalized device‑specific offers, and ran integrated A/B tests and content personalization. Within 12 months its email list grew from 190,000 to 2.7 million, ROI rose 300%, year‑over‑year revenue doubled, and open and click‑through rates improved by roughly 9% and 8%, respectively.

Mobovida