Case Study: Mitre Realty achieves more efficient customer communications with Oracle Cloud and Oracle Responsys

Mitre Realty boosts communication efficiencies with Oracle Cloud

Mitre Realty, a Brazilian real estate development and construction company, needed a faster, more efficient way to manage customer and lead communications. Its lead data and campaign process were entirely manual, which slowed outreach and made it hard to centralize information; the company turned to Oracle, using Oracle Responsys Campaign Management and OCI Integration Services.

Oracle implemented an integrated, automated communications setup that brought email, push, and SMS campaigns into one system and enabled real-time KPI tracking. As a result, Mitre Realty improved targeting and visibility, saw 40% of customers opening emails, reduced phone calls to customers and leads, lowered costs, and expects to move 4 of 10 team members into more strategic roles.

Mitre Realty

Mônica Salles

Innovation Manager