Case Study: Meridianbet gains customer data insights and personalization with Oracle Marketing and Sales

Meridianbet gains insights into customer data with Oracle Marketing and Sales

Meridianbet, part of the Golden Matrix Group, is a global sports betting and gaming provider with B2C and B2B operations across Europe, Africa, and South America. Unsatisfied with its existing vendors, Meridianbet wanted to better use customer data to personalize engagement and uncover new growth opportunities, and turned to Oracle Marketing and Oracle Sales for help.

Oracle implemented Oracle Marketing and Oracle Sales, supported by Oracle Consulting’s True Cloud Method, to improve Meridianbet’s data-driven customer engagement. With Oracle, Meridianbet targeted specific customer segments using real-time data, strengthened automation and predictive analytics, and became better able to anticipate customer needs and adapt marketing efforts.

Meridianbet

Marija Teodosic

Chief Operating Officer