Case Study: Mercury Insurance achieves 56% conversion uplift with Oracle Maxymiser

Mercury Insurance Personalizes Quote Funnel to Drive Conversions by 56%

Mercury Insurance, a Los Angeles–based multi-line insurer with more than $3 billion in annual revenue, sought to boost profit margins and better understand online customers in a crowded market. The company needed to personalize its quote funnel and optimize how insurance packages were presented to visitors to increase conversions.

Mercury ran A/B tests on its Rates Page—testing Basic, Enhanced, Premium and Custom packages—and used Oracle Maxymiser to capture real-time quote data, segment visitors, and deliver personalized experiences. The program produced a 19.9% conversion rate for the Basic package overall, with targeted micro-segments achieving a 56% uplift and visitors who had recently been in an accident seeing a 44% uplift.

Mercury Insurance