Case Study: MedyaNet achieves 10x clickthroughs and 50% sales revenue growth with Oracle Data Management Platform

MedyaNet Transcends Advertising with Advanced Audience Insights

MedyaNet is a leading Turkish digital advertising company serving 64 publishers with 7 billion monthly ad impressions and 35+ million unique visitors. Facing powerful competitors like Google and Facebook and constrained by single-publisher segmentation, MedyaNet needed a scalable Data Management Platform and fast activation (within five months) to build richer audience segments and improve campaign targeting.

MedyaNet implemented the Oracle DMP, created a dedicated analytics team, expanded segmentation across all 64 publishers and launched “MedyaNet Audience” for advertisers and agencies. The change drove dramatic results: publisher CTRs rose tenfold, average client CTRs quadrupled, CPMs doubled and sales revenue increased 50%; campaign-specific uplifts included a 418% CTR gain for Opel, 1,144% for Mothercare and a 285% reach lift from lookalike segments.

MedyaNet

Sevnur Malik

Information Technologies & Business Development Manager