Case Study: McGraw Hill Financial achieves higher-quality hires and boosts referral rates to 25–30% with Oracle Taleo Social Sourcing Cloud Service

McGraw Hill Financial Recruits Higher-Level Candidates with New Employee-Referral Program

McGraw Hill Financial, a global provider of benchmarks, content, and analytics for capital and commodities markets, needed a more compelling employee-referral program to attract higher-quality candidates for sales, IT, financial analyst, and research roles. The company’s goals were to increase referral adoption, leverage social networks in the financial services industry, and boost e-mail open and click-through rates to prompt more referrals.

McGraw Hill deployed Oracle Taleo Social Sourcing Cloud Service to connect job postings to social media and provide an easy-to-use referral interface. The program raised employee engagement by 10%, improved e-mail open rates by 30% and click-through rates by 70%, increased referrals to 25–30% of hires (with an expected rise to 40% after wider rollout), and delivered higher-quality candidate pools while reducing resume reviews and candidate vetting.

McGraw Hill Financial

Adam Eisenstein

Manager, Employment Branding and Marketing