Case Study: Mazda Motor Europe achieves more efficient, coordinated campaign execution with Oracle Eloqua

Mazda Motor Europe boosts campaign capabilities with Oracle

Mazda Motor Europe needed a centralized, scalable marketing automation solution to unify campaigns across more than 30 European markets, improve collaboration, and deliver more personalized digital buying experiences. Before working with Oracle, the team relied heavily on manual campaign execution, which made it harder to manage workloads, share best practices, and respond quickly to changing customer expectations.

Oracle implemented Oracle Eloqua Marketing Automation, along with Oracle Unity Customer Data Platform, to centralize data, automate campaigns, and improve real-time reporting and coordination across markets. The results included around 50% open rates for owner-targeted emails and about 90% for new car launch campaigns, plus 120 automated always-on campaigns across Europe and faster website-to-sales conversions.

Mazda Motor Europe

Sandy Klama

Manager, Customer Interaction Management