Case Study: Massimo Zanetti Beverage USA achieves 20% improved sales-forecast accuracy and a streamlined supply chain with Oracle Demantra and JD Edwards EnterpriseOne

Massimo Zanetti Beverage USA Improves Supply Chain Visibility and Efficiency Increases Sales Forecast Accuracy by 20%

Massimo Zanetti Beverage USA, one of the nation’s largest coffee roasters with brands such as Chock full o’Nuts and Segafredo Zanetti, needed better visibility and control across its distribution lifecycle. The company faced challenges in demand planning, excess inventory and trade-spend management, and relied on more than 50 standalone applications—driving up maintenance costs and limiting operational and financial performance.

Massimo Zanetti implemented Oracle’s Demantra demand- and trade-management suite together with JD Edwards EnterpriseOne, partnering with brij and Avata to complete the rollout in seven months. The single planning platform and interactive promotions calendar improved decision-making and promoted adoption across the sales force, yielding a 20% improvement in sales-forecast accuracy, a 10% increase in sales volume, >20% reduction in coffee safety stock, 20% higher inventory turns, 30% less total inventory while maintaining 98% fill rates, and more than 20% savings on system maintenance and hosting.

Massimo Zanetti Beverage USA

Larry Quier

Chief Operating Officer