Case Study: MAG Property Development achieves 50% reduction in marketing campaign costs and boosts sales with Oracle Cloud

MAG Property Development Boosts Sales with Oracle Cloud

MAG Property Development, the Dubai‑based real estate arm of MAG Group, needed to modernize as its project pipeline and headcount grew. Sales, marketing, and finance ran on multiple systems, causing duplicated work, slow campaign launches, inconsistent reporting, and higher operational costs. MAG sought a scalable, single platform to automate lead‑to‑cash, improve data accuracy, and support rapid expansion.

MAG deployed an integrated Oracle Cloud suite (Sales Cloud, Financials Cloud, Social Engagement, PPM, ERP, Procurement) with Oracle Gold Partner iApps, creating a single source of truth and automating core processes. The solution cut marketing campaign costs by 50%, shortened campaign launch times, boosted lead generation and sales productivity, improved finance reporting and cash‑flow management, eliminated system duplication, and provided a scalable foundation for continued growth.

MAG Property Development

Hani Abu Auida

Vice President