Case Study: Mack Trucks achieves 1,700 qualified leads and millions in sales with Oracle Eloqua (Oracle Cloud CX)

Mack Trucks drives key marketing campaign with Oracle Cloud

Mack Trucks, the iconic heavy‑truck maker, needed a bolder way to launch its 2017 Anthem highway tractor—its first major new product in about 15 years. Traditional brochures, print ads, and trade shows didn’t let the marketing team segment audiences, personalize messages, or measure campaign performance, and the company lacked a centralized marketing database.

Mack adopted Oracle Eloqua and Oracle Cloud CX to centralize a 175,000‑record marketing database, run targeted email and social campaigns, and use gated videos, VR tours, and lead scoring tied to engagement and job role. The integrated approach drove about 10,000 campaign opt‑ins, roughly 1,700 qualified leads, and millions in gross sales, while giving the team measurable ROI and the ability to A/B test and refine messaging.

Mack Trucks

John Walsh

VP of Marketing