Case Study: Larsen & Toubro Infotech achieves 30% marketing-sourced pipeline growth in 6 months with Oracle Marketing Cloud

LTI CMO Deploys Marketing Automation to Help Revamp the Function

Larsen & Toubro Infotech (LTI) is a global technology consulting and digital-solutions firm operating in 28 countries that brought in CMO Peeyush Dubey to modernize and reposition marketing. The team faced gaps in reaching the right audience across channels, lacked coordinated multi-channel campaigns to feed the sales pipeline, and needed better lead-nurturing to improve conversion.

Dubey set short- and long-term goals, performed a marketing-technology audit, and implemented a modern marketing stack centered on marketing automation (Oracle Marketing Cloud), a centralized database, targeting/segmentation, lead management, and integrated content, web and social programs. Within six months LTI built a data-driven marketing function, improved customer engagement and journey management, and grew the marketing-sourced pipeline by about 30%.

Larsen & Toubro Infotech