Case Study: Lojas Lebes achieves higher customer engagement and conversion with Oracle Responsys

Lojas Lebes improves customer engagement across multiple channels with Oracle Responsys

Lojas Lebes, a major Brazilian retail chain, needed a way to accelerate its digital transformation during the pandemic and better engage customers across online and in-store channels. The company looked to Oracle Responsys to support omnichannel campaign management, targeted selling, and improved customer data capture when physical stores were closed.

Using Oracle Responsys, Lojas Lebes built segmented, personalized campaigns across email, SMS, and WhatsApp, integrated customer preference data, and improved coordination between digital and offline sales teams. Oracle helped drive a 10x increase in conversion rate, a 13x rise in WhatsApp contacts, and gains of 131% in purchase frequency, 107% in engagement, 85% in customer base, and 130% in revenue.

Lojas Lebes

Jessica Torres

CRM and Performance Coordinator