Case Study: Lojas Leader boosts digital customer engagement with Oracle Responsys

Lojas Leader optimizes digital communications with Oracle Responsys

Lojas Leader, a Brazilian department store chain with more than 70 stores across nine states, needed a better way to manage digital communications and grow online sales. Its marketing tools were fragmented, weakly connected, and offered limited segmentation, making it difficult to reach customers with timely, relevant offers. To address this, Lojas Leader chose Oracle Responsys Campaign Management.

Oracle implemented Oracle Responsys to centralize and strengthen Lojas Leader’s multichannel marketing across email, web push, app push, SMS, and WhatsApp. The solution improved segmentation and send-time optimization, helping the company increase customer interactions and achieve an email open rate of about 50%. It also improved control over marketing emails and SMS, boosted invoice email open rates for its store-branded credit card, and helped reduce missed payments and defaults.

Lojas Leader

Rodrigo Almeida de Abreu

IT Executive Manager