Case Study: Lift Content Factory achieves personalized, data-driven readership growth with Oracle Marketing Cloud and Oracle Social Cloud

Lift Content Factory Embraces Oracle Cloud for Content-Driven Growth

Lift Content Factory is a Turkey‑based content house and regional publisher for Haymarket Media Group that produces five category magazines and a wide range of owned, earned, native, and paid content. Facing the need to prove and improve the business impact of editorial and advertising content, Lift wanted to move from socio‑economic profiling to persona‑based buyer journeys, track content performance with clear KPIs, grow print and digital readership, and deliver measurable ROI for advertisers and partners.

Working with Labrys Consulting, Lift deployed Oracle Marketing Cloud, Oracle Content Marketing Cloud Service, and Oracle Social Cloud to build validated personas, personalize content across print and digital channels, and add social listening and campaign analytics. The solution enabled real‑time measurement and KPI reporting, improved relevancy and engagement, increased brand awareness, conversions and subscriptions, and created a content‑first, data‑driven framework that strengthened publishing revenue and client outcomes.

Lift Content Factory

Omer Erdem

Founder