Case Study: LifeSize achieves up to 25% higher pipeline conversions with Oracle Marketing Cloud

LifeSize Fills the Pipeline with a Persona-Based Content Strategy

LifeSize, a video collaboration leader, rebuilt its global website and used the opportunity to address a lack of content strategy, buyer personas, and the ability to measure content effectiveness. Marketing leadership engaged an agency to define four buyer personas and align content to different buying stages to better serve customers and prospects.

By implementing a persona-based content strategy, a new website, and Oracle Marketing Cloud capabilities (targeting, segmentation, and lead scoring), LifeSize produced more targeted content and established a repeatable development process. The campaign drove a 24% increase in conversions from prospects to opportunities and a 25% increase from opportunities to sales, while improving content relevance and nurturing effectiveness.

Lifesize

Megan Lueders

Vice President, Global Marketing