Case Study: Levi Strauss de Mexico achieves 10% of sales from digital conversions with Oracle Responsys

Levi's boosts digital sales with Oracle Responsys

Levi Strauss de Mexico needed to accelerate digital sales during COVID-19 and quickly shift customers from physical stores to online channels, but it lacked a solution that could adapt to the booming digital environment. The company also wanted a fast return on investment and an affordable, robust email messaging tool, which led it to choose Oracle Responsys Campaign Management and Oracle CX.

Oracle implemented Oracle Responsys with help from BDS Consulting, creating an automated and flexible campaign management process for email strategy, design, and distribution. The results were strong: Oracle Responsys became Levi Strauss de Mexico’s top conversion tool in less than 6 months, generating 10% of sales, improving conversion rates above 4% to 5% during promotions, raising open rates from 12% to 20%, and achieving a 98%+ delivery rate with under 1% unsubscribes. Levi Strauss de Mexico also recovered its investment in just 5 months, faster than the one-year estimate.

Levi Strauss de Mexico

Palmira García

eCommerce Marketing Manager