Case Study: Fluke unifies enterprise applications and streamlines global operations with Oracle Fusion Cloud

Leading industrial test equipment manufacturer gains insights into buyer purchase behavior using Oracle Eloqua Marketing Automation

Fluke, a world leader in professional test, measurement, and monitoring tools, needed to simplify a growing application landscape as acquisitions and a fast-expanding subscription business created data duplication, local workarounds, and complex integrations across 50+ locations. To replace legacy tools and improve enterprise reporting, Fluke chose Oracle Fusion Cloud Applications, including Oracle CX for CPQ, subscription management, and revenue management, plus Oracle Cloud SCM for product lifecycle and global trade management.

Oracle implemented a unified cloud platform on OCI, with Oracle Integration connecting cloud and third-party applications across the enterprise. The result was standardized global processes, better visibility across sales, finance, HR, and other teams, and more automation with fewer customizations and manual workarounds. Fluke also reported reduced customer churn, improved billing accuracy, simpler regulatory compliance, and lower IT management costs.

Fluke

Katrina Leaf

Senior Manager