Case Study: Kubota achieves deeper customer insights and personalized engagement with Oracle Eloqua

Kubota unlocks deeper insights into customer relationships with Oracle Eloqua

Kubota Canada, a distributor of heavy equipment across agriculture, construction, commercial, and residential markets, struggled to track customer touchpoints spread across dealers, its website, events, and other digital channels. The company also needed a better way to unify scattered data, personalize messaging for different customer types, and stay compliant with strict Canadian anti-spam rules. To solve this, Kubota turned to Oracle Eloqua as part of Oracle Advertising and Customer Experience.

Using Oracle Eloqua, Kubota centralized touchpoint data in its K360 master database, automated and personalized communications, and built highly targeted email campaigns with Eloqua Custom Objects. Oracle helped Kubota improve visibility into customer, dealer, and channel relationships, personalize dealer-specific messaging, and manage CASL consent automatically by tracking express consent and removing expired implied-consent contacts. The result was stronger engagement, better channel attribution, and a more compliant, scalable customer experience.

Kubota

Chad Ming

Digital Marketing Manager