Case Study: Kuani Gear achieves increased revenue opportunities and faster sales cycles with Oracle Sales and Marketing Cloud

Kuani Gear Improves Revenue Opportunity with Oracle Marketing and Sales Cloud

Kuani Gear Co., Ltd., a Taipei-based manufacturer of air tools and precision parts that exports about 80% of its products to the US and Europe, struggled to turn leads from 5–10 annual international exhibitions into sales because marketing and sales had no centralized CRM or performance-tracking system. The company needed a low‑cost, secure way to capture and share prospect data, produce faster executive reports, monitor individual sales performance, and support future growth without heavy IT investment.

Kuani Gear implemented Oracle Sales Cloud and Oracle Marketing Cloud with Oracle Consulting and partner Verticurl, going live with Sales Cloud in six months and Marketing Cloud five months later. The cloud integration consolidated contacts (over 600 in Sales Cloud and 1,300 in Marketing Cloud), gave real‑time access to customer and prospect data, accelerated sales cycles by converting survey entries into opportunities, improved reporting and coaching via executive dashboards, and reduced deployment costs compared with on‑premises alternatives while providing room to expand functionality.

Kuani Gear

Chiaowen Cheng

Marketing Manager