Case Study: King Lai Hygienic Materials achieves 360° customer insight, improved sales predictability and higher conversion rates with Oracle Sales Cloud

King Lai Gains Customer Insight, Improves Sales Predictability and Boosts Conversion Rate with Sales Cloud

King Lai Hygienic Materials Co., Ltd., a Kunshan‑based manufacturer of sanitary piping components and vacuum‑technology products serving industries from food and pharmaceuticals to semiconductors, needed a better way to track sales activity, understand industry‑specific buying patterns, and improve collaboration across sales, marketing, and finance to boost sales predictability and conversion rates.

King Lai implemented Oracle Sales Cloud, integrated with its SAP ERP and a third‑party BPM system, and went live in four months. The cloud solution gave a 360° view of customers, improved sales productivity and forecasting, increased close, up‑sell and cross‑sell rates, enabled targeted campaigns and real‑time dashboards, and reduced upfront IT costs versus an on‑premise system.

King Lai Hygienic Materials

Xu Jingxi

IT Director