Case Study: KidZania boosts repeat park visits with Oracle Responsys (Oracle)

KidZania makes business personal with Oracle Cloud

KidZania, a vocational theme‑park operator that welcomes nearly 10 million visitors a year, faced a challenge: increase repeat visits by personalizing communications to children and their parents. Email newsletters and campaigns had been largely mass‑sent and often failed to influence behavior, so the company sought a tool to tailor messages and measure what works.

By adopting Oracle Responsys as part of Oracle Cloud CX/CX Marketing, KidZania now customizes newsletter content by children’s activity interests, loyalty status, and time since last visit, and even personalizes offers for multiple children in one household. The platform also simplifies A/B testing of subject lines, enabling more targeted, behavior‑driving campaigns and better insight to help boost repeat park visits.

KidZania

Rafael Dives

Senior Loyalty Manager