Case Study: KeyBank achieves stronger, more profitable customer relationships with Oracle Financial Services Analytical Applications

KeyBank Unlocks and Grows Relationships with Oracle Financial Services Analytics

KeyBank, a Cleveland‑headquartered regional bank, wanted to strengthen customer relationships and drive profitable growth by giving relationship managers and business leaders a consistent, 360‑degree view of clients. The bank needed timely, actionable insights into metrics such as relationship gross revenue, net income, return on economic capital and product penetration, and required a scalable, extensible platform to meet enterprise needs.

Working with Huron Consulting, KeyBank implemented Oracle Financial Services Analytical Applications and Oracle Business Intelligence to aggregate data from 24 systems and deliver automated, drill‑down dashboards and reports. The solution created a single, secure source for commercial client profitability, reduced manual reporting, improved accuracy and decision‑making, and provided a scalable foundation the bank can extend across the organization to unlock profitable customer relationships.

KeyBank

Patrick Peck

Senior Vice President, Business Leader for Client Profitability