Case Study: Kaunet achieves personalized customer engagement and increased sales with Oracle Responsys and Maxymiser

Kaunet Gets Personal With Customers Using Oracle

Kaunet, the online sales arm of Japan’s Kokuyo Worldwide, sells more than 500,000 office and telework-related items and in 2018 expanded from B2B into consumer retail. During the COVID-19 surge in telework and hygiene product demand, Kaunet found it could not send personalized, timely emails and relied on IT for slow, manual customer-list extraction.

Kaunet implemented Oracle Responsys and Oracle Maxymiser to target customers with real‑time behavioral data and run A/B tests, linking website personalization to email campaigns. The move reduced reliance on IT, sped execution, and is expected to lift business from some customers by 15–20% and email open rates by 10–20 percentage points, using tactics like inactivity coupons, cart-abandonment follow-ups, and purchase-history driven offers.

Kaunet

Kouichi Watanabe

Marketing Specialist