Case Study: Jupiter Shop Channel achieves deeper customer insights and optimized web marketing with Oracle Data Visualization Cloud Service

Jupiter Shop Channel extends analysis and uncovers new insight with Oracle PaaS

Jupiter Shop Channel, a Japan-based direct marketing company that operates the Shop Channel TV shopping network, faced fragmented customer, order, and website data from call-center and online sales channels. With growing smartphone use and a desire to run more targeted email and web campaigns, the marketing team needed a scalable, private analytics platform that could evaluate campaign effectiveness by device, brand, and app without relying on IT.

By adopting Oracle Data Visualization Cloud Service (with Oracle R for geodata work) the team automated data blending, performed clustering and association analysis, and created drag-and-drop visualizations to identify high-value cross-sell segments and the best email formats and devices for conversions. The solution improved targeted campaign performance, revealed regional and app-specific trends, simplified analysis without IT support, and offered flexible desktop/cloud deployment while avoiding high licensing and maintenance costs.

Jupiter Shop Channel

Manabu Shimizu

Marketing Planning Group, Marketing Department, Media & Marketing Division