Case Study: Johnny Bytes achieves real-time analytics and faster campaign targeting with Oracle MySQL HeatWave on AWS

Johnny Bytes boosts data and analytics with Oracle MySQL HeatWave on AWS

Johnny Bytes, a digital agency based in Cologne, Germany, needed faster analytics to support highly targeted, multichannel marketing campaigns across ecommerce, telecom, and banking clients. Its existing AWS RDS and Aurora setup could not process large data volumes quickly enough for real-time targeting decisions, so Johnny Bytes turned to Oracle and Oracle MySQL HeatWave on AWS.

Oracle implemented MySQL HeatWave on AWS as a fully managed database service that combines transaction processing and in-memory analytics, eliminating separate analytics databases and ETL processes. Johnny Bytes integrated it in less than a week and saw 60X to 90X faster complex queries than AWS RDS and Aurora, enabling real-time ad delivery, doubling click-through rates, and improving customer acquisition while reducing IT administration.

Johnny Bytes

Thomas Henz

Chief Executive Officer