Case Study: JD Williams achieves 92% increase in email conversions with Oracle Marketing Cloud

JD Williams Increases Customer Email Conversion 92% with Personalization

JD Williams, a major UK retailer, faced falling email engagement and limited personalization in a multi-channel market where customers move between devices and expect relevant, timely messages. With restricted segmentation, weak upsell targeting, and declining click-through and response-to-open rates, the company needed a marketing technology partner to better profile audiences and deliver more relevant content.

Working with Oracle Marketing Cloud, JD Williams moved from name-only personalization to data-driven, individualized messaging using signals like browse and purchase history, propensity modeling, lifecycle stage, AOV and household habits. The tailored, automated campaigns lifted email click-through rates by 268% and conversions by 92%, improving engagement and delivering higher-quality traffic and measurable bottom-line impact.

JD Williams

Andrew Smith

Email Marketing Manager