Case Study: Jackson Healthcare achieves a 24% lift in award nominations and stronger hospital relationships with Oracle Marketing Cloud (Oracle)

Jackson Healthcare Builds the Right Relationships Through Lead Nurturing

Jackson Healthcare, one of the largest healthcare staffing companies in the U.S., needed to boost nominations for its national charitable service awards, deepen engagement with hospital stakeholders, and better communicate the program’s community impact.

Using a targeted lead-nurturing program powered by Oracle Marketing Cloud—email invitations, newsletters, webinars, an online nomination form, and focused content—Jackson increased nominations to 130 (a 24% lift year-over-year and 21% over the four-year average), attracted 62 hospitals that had never engaged before, and shifted the awards from a transactional exercise to a relationship-building platform that raised awareness of community health issues and opened doors for future partnerships.

Jackson Healthcare