Case Study: Ipiranga achieves faster customer service and higher satisfaction with Oracle Analytics and OCI

Ipiranga improves data access and enhances customer service with Oracle Cloud

Ipiranga, one of Brazil’s largest fuel distribution networks with more than 6,500 stations, wanted to improve customer service by consolidating structured and unstructured data into a more data-driven decision-making process. To do that, the company chose Oracle Analytics Platform and Oracle Autonomous Data Warehouse on Oracle Cloud Infrastructure (OCI) to better analyze customer behavior and respond faster to customer needs.

Oracle implemented a scalable, autonomous data environment that simplified IT work, reduced support effort, and enabled faster analysis and reporting. As a result, Ipiranga shifted from spending 90% of its time on support to focusing mostly on development, boosted its Reclame Aqui score from 7.1 to 8.5, improved service satisfaction by 10%, automated 60% of calls, cut response time by 50%, increased first-contact resolution by 15%, and reduced data search time from 14 minutes to milliseconds.

Ipiranga

Douglas Castanheira

Customer Success Manager