Case Study: Invacare Australia achieves a 100% increase in marketing qualified leads passed to sales with Oracle Marketing Cloud

Invacare Australia Boosts Engagement, Cuts Costs, and Increases Leads 100%

Invacare Australia, a division of the world’s leading manufacturer of homecare equipment serving home, long‑term care and clinical markets across Australia and New Zealand, shifted toward selling more directly to consumers but faced challenges from changes in healthcare funding, limited insight into individual client needs, and a reliance on batch‑and‑blast email marketing.

By implementing Oracle Marketing Cloud for cross‑channel marketing and CRM integration, Invacare built nurture campaigns and microsites that delivered timely, relevant messages—resulting in a 100% increase in marketing‑qualified leads passed to sales, a 25% email open rate, 8% content engagement, twice as many campaigns with the same headcount, and a 25% reduction in printing.

Invacare

David Jeffries

Marketing Director