Case Study: intomarkets boosts reach and conversions for a European bank with Oracle Contextual Intelligence

intomarkets exceeds expectations for banking client with Contextual Intelligence

intomarkets, a German full-service advertising agency, helped a major European bank stand out in the crowded credit card market ahead of peak travel season. Using Oracle Contextual Intelligence, intomarkets aimed to boost brand visibility, drive traffic to the bank’s website, and generate more credit applications without relying on first-party data.

Oracle Contextual Intelligence enabled intomarkets to place ads alongside trending content and reach audiences in low-competition environments. The campaign delivered 94 million impressions and 128,000 clicks, with Oracle line items generating 83% higher reach, more than half of impressions, and nearly half of all clicks; it also cut CPM nearly in half, from €0.33 to €0.17, leading the client to switch the test campaign to always-on.

intomarkets

Ali Reza Amirmostofian

Head of Ad-Tech Sales and Strategy