Case Study: Internetstores GmbH achieves nearly 140% increase in existing-customer sales with Oracle Marketing Cloud

Internetstores Keeps Existing Customers Successfully Engaged with Email Marketing

internetstores GmbH, an e-commerce company operating multiple online shops, needed to boost revenue from existing customers without driving unsubscribes. The challenge was serving customers at different lifecycle stages and with varied interests, so the company sought a partner to automate targeted, behavior-driven email frequency and segment content while ensuring emails rendered well on mobile.

Partnering with the Oracle Marketing Cloud, internetstores implemented behavior-based frequency controls, automated segmentation and lifecycle programs, dynamic content and responsive templates. The result: sales to existing customers rose nearly 140%, email-channel revenue more than doubled, and open and click rates increased significantly, driving sustained growth and profitability.

Internetstores GmbH

Thomas Spengler

Director of CRM