Case Study: Interjet achieves 25% more newsletter clicks and 12% more website visits with Oracle

Interjet Improves Targeted Marketing and Boosts Sales with Oracle

Interjet, a Mexican low‑cost airline founded in 2005 that now serves 52 destinations with over 60 aircraft, needed to better understand passenger preferences to drive more effective, data‑driven marketing. The airline’s challenge was to build detailed customer profiles, increase clicks and searches on its website from email campaigns, and improve overall customer experience without compromising its value‑for‑money service.

By deploying Oracle Endeca Discovery Foundation and Oracle Self‑Service Automation Cloud Service, Interjet created precise customer profiles and delivered more targeted, cross‑channel offers. The campaign lifted newsletter clicks by 25% and website visits from email by 12%, reduced spam complaints, improved online purchase effectiveness, and enabled the airline to identify and adapt services to better meet customer demand.

Interjet

Andrés Martínez Reynoso

Marketing Director